NBCUniversal’s big bet on tech

Hi and welcome to Insider Advertising for March 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• NBCUniversal's bet on tech.
• Fortune's push for profitability.
• T-Mobile's video ambitions.
  

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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NBCUniversal lays out 3 big ways that it plans to make TV advertising more data-driven

• I report that NBCUniversal is rolling out technology to help marketers plan and measure video ad campaigns.
• NBCU also plans to make buying Peacock ads programmatic and is seeking ad prices equivalent to primetime ads.
• The broadcast network is also expanding its commerce bet to attract performance-driven advertisers.

Read the story.

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Fortune lost $10 million last year as the pandemic hit the events business – now it's trying to turn a profit in 2021 while facing a union fight

• Steven Perlberg reports that Fortune's owner gave it a $9.6 million lifeline during the pandemic.
• The editorial union is fighting management over byline counts and diversity measures.
• CEO Alan Murray said the company is aiming to be profitable this year.

Read the story.

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T-Mobile is at a crossroads with its streaming video bundle, TVision, and everything is on the table – including shutting it down

• T-Mobile is at a crossroads with its online streaming service, TVision, reports Claire Atkinson.
• The phone giant may have to reconfigure its bundles, raise prices, or shut down, say people familiar with conversations there.
• T-Mobile isn't the first telecom operator to struggle to execute a profitable video streaming strategy.

Read the story.

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More stories we're reading:

• 6 VCs who poured money into travel and hospitality startups amid the pandemic share why the industry is still worth betting on (Insider)
• Amazon has added 3,700 new sellers a day this year, as independent merchants become an increasingly important part of the retail giant's growth (Insider)
  
• David Dobrik steps down from his photo app Dispo amid a growing backlash over a rape allegation against a former Vlog Squad member (Insider)
  
• Third-party cookie replacements fall short of consent and transparency promises (Digiday)
• Welcome to Eric Seufert's brain, where it's all mobile all the time (AdExchanger)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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